Eastside Barber Co.
Moderate · 64NewBarbershop Moncton, NB 506-555-0318 info@eastsidebarberco.ca (placeholder)
“Real demand, but no easy way to book — a capture flow is the lowest-hanging ROI here.”
Opportunities (what we fix)
Website looks dated (~2017) — erodes trust on arrival.
Not mobile-friendly. Page speed 49/100.
Visitors land with no obvious next step.
No booking and no contact form — every lead must call.
No after-hours capture — night & weekend inquiries vanish.
4.7★ over 120 reviews, no owner responses.
Medium risk — field teams can't answer mid-job.
Why they'll buy
Barbershop: avg job ~$35 CAD.
~4 on the team — manual scheduling & follow-up to automate.
One recovered job can pay for months of service.
6+ yrs in business — established and investing.
Pain points
The story you tell on the call
- 1No web contact path at all — every lead has to phone in during business hours.
- 2Site isn't mobile-friendly — and most local searches happen on a phone.
- 3Website looks dated (last refreshed ~2017) and quietly costs them trust.
- 4No after-hours capture — evening and weekend inquiries simply go unanswered.
- 5Slow site (49/100) — visitors bounce before it loads.
- 6No clear call-to-action — visitors don't know what to do next.
Outreach
Pain-grounded, ready to send
Subject: Quick idea for Eastside Barber Co.
Hi there, I came across Eastside Barber Co.'s website — looks like it hasn't had a real refresh since around 2017, and it's a bit rough on mobile. At ADV+MVMT we build a modern, mobile-first site that turns Google clicks into booked work for barbershop businesses around Moncton. For a shop your size, recovering even one extra regular a month would more than cover it. Worth a quick 10-minute call to see if it's a fit? I'm happy to walk you through exactly what I'd change — no pressure. — Arthur — ADV+MVMT ADV+MVMT · adv-mvmt.com
Audits
Snapshot now — connect a provider for live reports
Status
Recommended package
Starter Website Refresh
RecommendedA modern, mobile-first site that actually converts.
$1,500 one-time
- Modern landing page redesign
- Mobile optimization
- Contact forms + click-to-call
- Basic local SEO setup
The Starter refresh is a one-time $1,500 — roughly 43 regulars. A site that books even one extra a month pays for itself almost immediately.
Next best action
Start the conversation
Send the cold email referencing: “No web contact path at all — every lead has to phone in during business hours.”.